×
On behalf of Sandler Training, our thoughts are with our clients and their families and businesses impacted by COVID-19. We are committed to working with you to help you and your business through these extraordinary times. Sandler Training is open but operating remotely in accordance with recommendations by WHO and the UK government to do our part to help ‘flatten the curve’ for the NHS . We’re here for you and the community. Please don’t hesitate to call or email us to talk through your concerns. Best wishes for the health and safety of your families, teams, and clients.
Skip to main content
Sandler Training | Leeds,
 

This website uses cookies to offer you a better browsing experience.

How to Succeed at Creating Demand [PODCAST]

February 27, 2023 by Sandler in Prospecting & Qualifying

How to Generate More Leads and Drive Sales with Demand Creation

In this episode, we sit down with Christopher Roche, CEO of Catalyst Consulting, to discuss how to succeed at creating demand. Christopher explains that lead generation is the typical marketing approach used by companies, but it often leads to frustration due to unqualified leads.

Christopher offers advice on how companies can create demand in their markets, such as by utilizing webinars, ebooks, and white papers to engage their target audiences. Additionally, he emphasizes the value of establishing rapport with clients and offering them content appropriate to their needs. By implementing these techniques, companies can increase demand in their markets and produce more qualified leads.

Key Topics and Timestamps

  • 0:00:03 - Creating Demand: A Conversation with Christopher Roche
  • 0:02:04 - Exploring solution-aware prospects and the Sandler Rule for Sales Teams
  • 0:04:00 - The Role of Education in Sales and Marketing: A Discussion on Attracting New Audiences
  • 0:06:51 - Strategies for Capturing Demand Through Paid Cold Traffic Social Ads
  • 0:08:24 - Exploring Paid Social Strategies for Demand Generation
  • 0:09:50 - Attribution Tracking and Self-Reported Attribution for Marketers and Sales Professionals
  • 0:12:26 - Exploring Different Channels for B2B Marketing
  • 0:15:19 - Exploring the Balance of Paid Promotions
  • 0:17:18 - The Benefits of Social Organic Marketing for Sales Leaders
  • 0:18:23 - Tips and Tricks for Effective Digital Marketing Strategies
  • 0:20:36 - Leveraging Social Media for Small Business Growth
  • 0:22:34 - Social Selling Strategies for Sales Reps
  • 0:23:49 - Non-Sales Tips for Following Up With Prospects
  • 0:26:16 - Interview with Christopher Roche: Defining Success in His Career
  • 0:31:31 - Creating Demand Through Long-Term Investment
  • 0:32:37 - Creating Demand Through LinkedIn

Key Takeaways

  • Have a long-term objective and begin with easy victories, to attract potential audiences with demand. Setting up demand-capture websites like Google Ads and Bing Ads, retargeting, and running paid social ads to hold traffic can help with this.
  • Use social media as a tool to grow your business.

Find Christopher Roche at: https://www.linkedin.com/in/chrisjroche/ 

SUBSCRIBE: https://podfollow.com/howtosucceed 

Get your TICKET to join our 2023 summit: https://events.sandler.com/summit2023 

 

Download your free copy of "Your Guide To Creating Social Selling Emails That Land You An Appointment"!


Submit
By completing this form you are agreeing to receive communications from Sandler Training. You may opt out at any time.
Tags: 
marketing techniques selling strategies bonding and rapport sales approach how to succeed
Share this article: